In honor of the birthday of the late cosmetic pioneer Mary Kay Ash, on May 12, Mary Kay, Inc. is honoring her true birthday wish—philanthropy.

Beginning on her birthday through Dec. 15, 2009, Mary Kay will donate $1 from each sale of Mary Kay Creme Lipstick in Gingerbread and new, limited edition Pink Passion to help women and children around the globe through the Beauty that Counts initiative.

As part of this effort in the U.S., Mary Kay will support the Mary Kay Ash Charitable Foundation in its efforts to end domestic violence.